An Introduction to Multi-Channel, Pre-Approval, and Non-Promotional Communication

A session from FDLI’s Introduction to Advertising and Promotion for Medical Products
Recorded October 16, 2024

An Introduction to Multi-Channel, Pre-Approval, and Non-Promotional Communication

  • Types of Communication
  • Defining and Distinguishing Promotional Content from Scientific Exchange
  • Accepted Pre-approval Promotion—Coming Soon, Institutional
  • Help-Seeking Advertisements—Disease Awareness
  • First Amendment
  • Digital Advertising and New Technologies
  • Social Media Advertising
  • Data Privacy

Gillian M. Russell, Counsel, King & Spalding LLP

This session was recorded as part of FDLI’s Introduction to Advertising and Promotion for Medical Products Course in October 2024. 

 

 

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