Case Studies/Hypotheticals for an Introduction to Medical Product Advertising and Promotion

Apply advertising and promotion knowledge through interactive, real-life and hypothetical examples. Tie together concepts, authorities, and agencies.

Erin Carducci, Director, Regulatory Advertising & Promotion, Digital Strategy & Innovation, Novartis Pharmaceuticals Corporation
John Kung, Deputy Head of Legal, Customer Strategy & Engagement, Novartis Pharmaceuticals Corporation

This session was recorded as part of FDLI’s Virtual Introduction to Advertising and Promotion for Medical Products Course in October 2022. 

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