Case Studies/Hypotheticals for an Introduction to Medical Product Advertising and Promotion
Apply advertising and promotion knowledge through interactive, real-life and hypothetical examples. Tie together concepts, authorities, and agencies.
Erin Carducci, Director, Regulatory Advertising & Promotion, Digital Strategy & Innovation, Novartis Pharmaceuticals Corporation
John Kung, Deputy Head of Legal, Customer Strategy & Engagement, Novartis Pharmaceuticals Corporation
This session was recorded as part of FDLI’s Virtual Introduction to Advertising and Promotion for Medical Products Course in October 2022.
ERIN CARDUCCI received her Doctorate in Pharmacy from Philadelphia College of Pharmacy. After practicing as a retail & hospital pharmacist, she joined Novartis Pharmaceuticals Corporation in 2006. Throughout her tenure at the company, she has held several roles in the organization including Commercial Sales Training, Medical Scientific Liaison, Field Medical Capabilities, and Medical Information. She has spent over 13 years as a Regulatory Advertising and Promotion Reviewer where she worked across various therapeutic areas. Currently, she is Senior Director, Regulatory Advertising & Promotion working across brands to help find compliant & forward-thinking solutions for innovative marketing strategies & tactics.
JOHN KUNG is currently the Deputy Head of Legal for Novartis Pharmaceuticals Corporation. Additionally, John oversees legal counseling for product strategy and customer engagements. Prior to practicing commercialization and regulatory law, John was a patent attorney and worked at Kaye Scholer (now Arnold & Porter) and Kramer Levin. Prior to his start in law, John was a product development engineer for Johnson & Johnson Consumer Products working various wound care and skin care brands.Get Access
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