Case Study and Practical Implementation
A session from FDLI’s Introduction to Advertising and Promotion for Medical Products
Recorded September 30, 2025
Case Study and Practical Implementation, an Introduction to Medical Product Advertising and Promotion
You will have the opportunity to practically apply learnings from this course to a hypothetical case study reviewing promotional materials.
Katherine Armstrong, Deputy Director, National Advertising Division, BBB National Programs
This session was recorded as part of FDLI’s Introduction to Advertising and Promotion for Medical Products Course in September 2025.
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KATHERINE ARMSTRONG is a Deputy Director for the Better Business Bureau (BBB) National Programs’ National Advertising Division (NAD), a program established in 1971 to provide independent self-regulation for the U.S. advertising industry through a combination of independent monitoring and competitor challenges. NAD reviews national advertising in all media, and its decisions set consistent standards for advertising truth and accuracy, to protect consumers and level the playing field for business. Katherine brings to her role more than 30 years of consumer protection experience from her tenure at the Federal Trade Commission (FTC), where she served in a variety of roles. In her work as an FTC Attorney Advisor to Chairman Janet Steiger and Commissioner Sheila Anthony, Katherine provided advice on all legal and policy issues related to consumer protection matters before the Commission. Later, as a Senior Attorney in the Division of Privacy and Identity Protection, she led Fair Credit Reporting Act law enforcement investigations, negotiations, rulemakings, and other policy initiatives. Prior to joining BBB National Programs, Katherine spent five years in private practice where she advised clients on privacy and data security matters as well as FTC-related investigations and inquiries.




















