Introduction to Advertising and Promotion for Medical Products

Venue Sponsor

Overview

This introductory course provides a foundation for understanding topics that will be covered at an intermediate to advanced level during the Advertising and Promotion for Medical Products Conference. You will learn about the roles of federal agencies and non-governmental organizations in regulating promotional material, the scope of what is deemed promotional, scientific exchange and compliant information dissemination, digital advertising, and a practical example to illustrate lessons learned.