Introduction to Advertising and Promotion for Medical Products
October 16, 2024 In-Person & Virtual Event
Agenda
Agenda Subject to Change
All Times Listed in Eastern Time
Wednesday, October 16
11:00–11:10 AM
Welcome and Course Overview
Lauren-Caroline Tadros Potter, Assistant Director, Educational Programs, FDLI
Dominick Paul DiSabatino, Attorney, Sheppard Mullin Richter and Hampton LLP, Curriculum Advisor
11:10 AM–12:00 PM
FDA Regulatory Authority
David L. Rosen, Partner, Foley & Lardner LLP
12:00–12:10 PM
Break
12:10–1:00 PM
Core Fundamentals
Dominick Paul DiSabatino, Attorney, Sheppard Mullin Richter & Hampton LLP, FDLI Curriculum Advisor
1:00–2:00 PM
Lunch Break
2:00–3:00 PM
Beyond FDA
August Horvath, Partner, Foley Hoag LLP
3:00–3:10 PM
Break
3:10–4:00 PM
Multi-Channel, Pre-Approval, and Non-Promotional Communication
Gillian M. Russell, Counsel, King & Spalding LLP
4:00–4:10 PM
Break
4:10–5:00 PM
Case Study and Practical Implementation
Katherine Armstrong, Deputy Director, National Advertising Division, BBB National Programs
5:00 PM
Adjournment