On July 7, the FDA Center for Tobacco Products (CTP) issued its second round of MRTP marketing orders. CTP is currently reviewing applications for several additional types of products, and manufacturers have announced that more applications are on the way.  In this session, panelists will discuss the MRTP process in detail, including what factors to consider when deciding whether to file an application and what happens after a marketing order is issued.  Panelists will then address whether the MRTP process is an effective tool for facilitating smoking cessation and promoting public health.

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Joe Ackerman, Vice President for Marketing-Smokeless, Swedish Match US
Clive Bates, Director, Counterfactual Consulting Limited
Mohamadi Sarkar, Fellow, Scientific Strategy and Advocacy, Altria Client Services
Moderated by Barry S. Schaevitz, Partner, Fox Rothschild LLP

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