Bringing together regulated industries and government regulators, the Advertising and Promotion Conference is the must-attend event for medical product industry stakeholders. Join practitioners, industry experts, and government officials to engage through panel discussions, case studies, and networking.

Practical Takeaways: Hear how to approach compliance in this complex regulatory environment, insight into enforcement trends, and emerging issues to watch.

FDA Speakers: Representatives from all four of FDA’s medical product centers will provide the latest information on policy developments, enforcement activity, and future initiatives.

Peer Interaction: Hear from legal experts and take advantage of opportunities to ask questions.

Call for Proposals

FDLI invites medical product industry stakeholders to submit a session proposal recommending a topic for the Advertising and Promotion Conference. Deadline for submissions is Thursday, May 25.

To submit a proposal, please email the following information to Laura Brown, Assistant Director of Educational Programs:

  • Topic
  • Explanation and relevant details
  • Additional Information
    1. Format: plenary, breakout, roundtable discussion, or case study?
    2. Audience: drugs, medical devices, biologics, and/or veterinary medicine?
    3. Level: intermediate or advanced?
    4. Stakeholder perspectives represented: government, industry, private attorneys, academics, and/or public interest?

The submission of a topic does not guarantee a speaking opportunity. Speaker opportunities are reserved for FDLI members.


Register by June 22 and SAVE

Registration will open in mid-May. Let us know if you would like to be notified when registration opens.


Are You New to Advertising and Promotion?

Add the half-day training course, Introduction to Advertising and Promotion, to your conference registration to gain a comprehensive overview of the laws and regulations affecting the medical products industries.

Sponsorship Opportunities

Sponsorship opportunities are available. Please let us know if you would like more information.


Preliminary Agenda will be Announced in June

Monday, September 25

1:00 – 5:00 PM
Introduction to Advertising and Promotion
Add this half-day course to your registration.

5:30-7:00 PM 
Out-of-Towners Reception

Tuesday, September 26

8:00-8:45 AM 
Registration and Continental Breakfast

8:45-9:00 AM 
Welcome and Announcements

9:00-10:00 AM 
Plenary Session

Plenary Session

10:45-11:15 AM 
Networking Break

11:15-12:15 PM 
Breakout Sessions

12:15-12:30 PM 

12:30-1:45 PM 
Luncheon Address

1:45-2:45 PM 
Breakout Sessions

2:45-3:15 PM 
Networking Break

3:15-4:15 PM 
Plenary Session 

4:15-5:00 PM 
Plenary Session

5:00-6:30 PM 
Networking Reception

Wednesday, September 27

8:30-9:00 AM 
Registration and Continental Breakfast

9:00-10:00 AM 
Plenary Session

10:00-11:00 AM 
Plenary Session

11:00-11:30 AM 
Networking Break

11:30–12:15 PM 
Concurrent Breakout Sessions

12:15-12:30 PM

12:30–1:30 PM 
Luncheon Address

1:30-2:15 PM 
Breakout Sessions

2:15-2:30 PM 

2:30–3:30 PM 
Plenary Session

3:30 PM
Conference Adjournment

Planning Committee


Wayne Pines, President, Regulatory Services and Healthcare, APCO Worldwide
Lucy Rose, President, Lucy Rose & Associates, LLC

Committee Members

Kaitlin Backfield, Backfield Consulting LLC
Kellie Combs, Partner, Ropes & Gray LLP 
Dale Cooke, Philly Cooke Consulting
Jim Czaban, Chair FDA Practice Group, DLA Piper LLP
Matthew Hill, Senior Corporate Counsel, Novo Nordisk Inc.
Colleen Klasmeier, Partner, Sidley Austin LLP 
Michael Labson, Partner, Covington & Burling LLP
Kristi Wolff, Partner, Kelley Drye & Warren LLP

Speaker Biographies

Speaker biographies will be posted as they become available.

Onsite Materials

Materials will be available in September.

Continuing Legal Education

FDLI applies for CLE credits in Ohio, Pennsylvania, and Virginia. These CLE approvals may also be honored by other states; please check with your bar association for guidance. The CLE credits will be posted as they are granted and you can request to be notified when approval is received.

Location and Overnight Accommodations

Conference Location

Renaissance Downtown Hotel
999 Ninth St NW
Washington, DC 20001

Overnight Accommodations

Rooms are available at a discounted rate of $319 a night through August 31, 2017 at the Renaissance Downtown Hotel. Online registration is required to qualify for the discounted rate.

Reserve Your Room

Business attire is recommended and some meeting rooms may have cooler temperatures.

Please contact the Conference Department with any accessibility requirements or dietary restrictions, or for other questions.