Master the essentials of advertising and promotion law and regulation for medical products, including the roles of multiple FDA offices and other agencies. This half-day course provides a foundation for understanding the topics that will be discussed at a more advanced level during the Advertising and Promotion Conference.

Highlighted Topics:

  • Applicable FDA Offices, Essential Principles, and Key Definitions
  • Dissemination of Information about Unapproved Uses
  • The Use of Internet and Social Media for Product Marketing
  • False Claims Act, Qui tam Actions, Anti-Kickback Statute
  • Product Liability, Lanham Act, and State Actions
  • Case studies, Hypotheticals
  • Ample Time for Q&A


Industry & Firms

  • +$200 for non-members


  • +$200 for non-members


  • +$200 for non-members


  • +$200 for non-members



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Add This Must-Have Reference to Your Registration

Purchase A Practical Guide to FDA’s Food and Drug Law and Regulation, 7th Edition to have an overview of the key legal and regulatory topics at your fingertips. Order your copy today and it will be shipped directly to your office.

You can transfer your registration to another person at your organization for no cost by notifying us of the change. If you notify FDLI in writing at least five business days prior to the meeting, you can cancel your registration for a full refund (less a $75 fee). Refunds will be applied against the original form of payment.  

Our event policies are listed here. If you should have any further questions, please contact us at [email protected] or 800-956-6293.


subject to change
All times are in Eastern Time

12:00–12:15 PM
Welcome and Course Overview
Laura Brown, Director, Educational Programs, FDLI
Khara Minter, Assistant Director, Training Programs, FDLI

12:15–1:30 PM
I. Applicable FDA Offices, Essential Principles, & Key Definitions
Matthew Hegreness, Special Counsel, Covington & Burling LLP


In this session we will discuss the relevant FDA offices that regulate advertising and promotional labeling of medical products, including drugs and medical devices for both human and veterinary use. We will also explore essential definitions and principles of medical product advertising and promotion.

  • Why it Matters
  • FDA Offices
  • FDA Enforcement
  • Key Definitions and Essential Principles of Advertising and Promotional Labeling
  • Types of Claims
  • Traditional and Other Forums
  • Preapproval Communications
  • Submissions

1:45–3:00 PM
II. Dissemination of Non-Promotional Information
Heather Banuelos, Counsel, King & Spalding LLP


During this session, we will explore crucial aspects of topics such as unapproved use and intended use, and the First Amendment legal decisions underlying these concepts. We will also discuss guidance documents FDA has issued on this topic, as well as special circumstances regarding dissemination of use information.

  • Why It Matters and What It Means
  • First Amendment Jurisprudence: Central Hudson, Washington Legal Foundation v. Henney, Caronia, and Other Key Decisions
  • Key Concepts: Intended Use, Unapproved Use, and Practice of Medicine
  • FDA Final Guidance: Drug and Device Manufacturer Communications with Payors, Formulary Committees, and Similar Entities – Questions and Answers
  • FDA Final Guidance: Medical Product Communications That Are Consistent with the FDA-Required Labeling – Questions and Answers
  • Good Reprint Practices
  • Scientific and Educational Activities, Including Continuing Education
  • Role of Medical Science Liaisons (MSLs); Unsolicited Requests for Information by Medical Professionals

3:15–4:00 PM
III. Other Agencies and Considerations
August Horvath
, Partner, Foley Hoag LLP
Michael Smith, Managing Member, Michael F. Smith Law, PLLC


This session will cover the other agencies and entities that govern and impact advertising and promotion of medical products.

  • Federal Trade Commission (FTC) Authority
  • National Advertising Division (NAD)
  • Interactions with SEC
  • Lanham Act
  • False Claims Act, Qui tam Actions, and Anti-Kickback Statute
  • State Actions and Consumer Class Actions
  • PhRMA Code on Interactions with Healthcare Professionals
  • AdvaMed Code of Ethics
  • Sunshine Act

4:15–5:15 PM
IV. Case Studies/Hypotheticals
Madhavi Bellamkonda, Director, Regulatory Intelligence & Integration Management, Intuitive Surgical Inc.
Lynn Deutsch, Founder, President, Regulatory Promo, LLC

During this session, attendees will have the opportunity to apply the advertising and promotion knowledge they have learned over the course of the day through interactive, real-life, and hypothetical examples. This interesting and engaging session will tie together concepts, authorities, and agencies that have been discussed during the course.

5:15 PM
Course Adjournment

FDLI would like to thank the Curriculum Advisors for planning this Introductory Course:

Rebecca Burnett, Executive Director Framework Solutions
Matthew Hegreness, Special Counsel, Covington & Burling LLP
Thomas Miller, Sr. Counsel, Life Science Lead, Nixon GWILT Law

Continuing Legal Education

FDLI applies for CLE credits in Ohio and Virginia. These CLE approvals also may be honored by other states. The CLE credits will be posted as they are granted and registrants can request to be notified when approval is received.