The Indirect Regulation of Influencer Advertising

Tamany Vinson Bentz & Carolina Veltri


As social media and influencer marketing become ever more ubiquitous, laws and regulators struggle to keep up. This Article analyzes how regulatory authorities try to enforce existing regulations by focusing their efforts on holding marketers, rather than individual influencers, accountable for false or misleading advertising on digital platforms. This Article also explores whether civil courts could or even would hold social media influencers liable for the content of their posts.