Amplifying the FDLI Brand: Raising Our Profile to Increase Engagement and Impact
Request for Proposals
FDLI seeks to amplify its brand impact and upgrade its brand signifiers to drive increased engagement among current members, attract new and more diverse members/categories of members, and raise our profile across FDA-regulated sectors as a resource and the go-to platform for thought leaders. FDLI is a revered institution whose membership comprises a tightly connected community with strong “brand loyalty” to the organization, but the pandemic has hastened the rise of online content that presents challenges to FDLI’s sustainability even as we successfully deploy a hybrid conference format and embrace opportunities for virtual programming.
By undertaking this work throughout 2023, FDLI will build a platform that will better position it in the educational marketplace and support future organizational sustainability, as well as promote activities marking its 75th Anniversary in 2024.
View the full RFP PDF here.