Risks, Rules, & Reels: FDA-Compliant Ad Campaigns

ROBERT MERRILL is a senior regulatory compliance executive with more than 26 years of experience leading compliance and regulatory affairs across pharmaceutical and medical technology companies, supporting both global organizations and start-up companies as a consultant and in-house expert. Mr. Merrill is an expert in the development and management of compliance programs with a keen understanding of the functional areas including medical communications, public relations campaigns, review of marketing materials, clinical, medical, and regulatory affairs, and sales and marketing communications. Mr. Merrill serves as a Senior Advisor of Advertising and Promotion Review with ProPharma. In this role, he advises small, mid-sized and large pharmaceutical and medical device companies on legal and regulatory ad/prom review, roadmap development for process improvement and guidance support, product communications and product life cycle development, and promotional tactics aligned with FDA’s regulatory requirements. Prior to joining ProPharma, he served in regulatory compliance leadership roles with Abbott Laboratories, Biovail Pharmaceuticals, Adolor Corporation, and Ernst and Young LLP. Mr. Merrill holds a Juris Doctor from the John Marshall Law School in Chicago, Illinois and a Master of Financial Management from Keller Graduate School of Management in Philadelphia, Pennsylvania. He is a member of the Society of Corporate Compliance and Ethics and a former member of the Food and Drug Law Institute Finance Committee.