Join prominent practitioners and thought leaders from the food and dietary supplements industry for this two-day conference that will address the most pressing issues in advertising, labeling, and litigation.
- Supply Chain Risk Considerations and Marketing Claims
- Social Media Marketing
- Trademarks, Product Claims, and Litigation
- Label Claims and Substantiation
- Medical Foods: Scientific Factors and Enforcement Actions
- Naming of Plant-Based Food Products and Standards of Identity
- Litigation Trends: The Latest on New and Undefined Terms
- General Counsel Roundtable
Last Year’s Agenda
Wednesday, September 13
Registration and Continental Breakfast
Laura Brown, Director, Educational Programs, Food and Drug Law Institute
Meredith Olearchik, Vice President and Associate General Counsel – Intellectual Property, Marketing and Food Law, Campbell Soup Company and Planning Committee Chair, Food Advertising, Labeling, and Litigation Conference
Keynote Address: What’s New in Food Policy
Delve into the world of food policy: learn what issues are front-and-center, from the potential for a national food strategy, focus on food systems awareness, to conquering food waste.
Laurie Beyranevand, Senior Faculty Fellow of Food Law and Policy, Center for Agriculture and Food Systems, and Professor of Law, Vermont Law School
Center for Science in the Public Interest (CSPI) Update
CSPI will provide an update on the future of nutrition facts label, how labels can be misleading even if they comply with FDA regulations, and areas where labeling could be improved to meet the needs of consumers, especially with regard to providing adequate nutrition information.
Laura MacCleery, Director of Regulatory Affairs, CSPI
Coffee and Networking Break
Social Media Marketing
This session will discuss influencers, social responsibility via digital ads, social media strategies, and practical elements of effective online disclosures.
Katie Bond, Special Counsel, Kelley Drye & Warren LLP
Megan L. Olsen, Special Counsel, Wiley Rein LLP
Moderated by Jason W. Sapsin, Counsel, Faegre Baker Daniels LLP
11:30 AM–12:30 PM
Supply Chain Considerations and Marketing Claims
During this session, speakers will discuss how ingredients impact labeling, as well as marketing products based on supply chain factors such as country of origin.
Rend Al-Mondhiry, Associate General Counsel, Council for Responsible Nutrition
Steven H. Armstrong, Independent Advisor, EAS Consulting Group, LLC
Miriam Guggenheim, Partner, Covington & Burling LLP, and Member, FDLI Board of Directors
Label Claims and Substantiation
In this multi-stakeholder session, you will hear from FTC regarding its expectations for substantiation, challenges facing industry, and strategies to overcome these challenges.
Richard Cleland, Assistant Director, Bureau of Consumer Protection, Division of Advertising Practices, FTC
Todd H. Halpern, Partner, Venable LLP
Moderated by Veronica Colas, Senior Associate, Hogan Lovells US LLP
Medical Foods: Scientific Factors and Enforcement Actions
This session will discuss some of the most pressing issues in medical foods. Speakers will highlight recent trends in enforcement, as well as discuss distinctions between a medical food, dietary supplement, and food for special dietary use, and the scientific requirements for each.
Miguel Del Toro, Associate General Counsel-Regulatory, DanoneWave and Nutricia North America
Ashley Zborowsky, General Attorney, Office of the Chief Counsel, FDA
Moderated by Diane McEnroe, Partner, Sidley Austin LLP
Coffee and Networking Break
Naming of Plant-Based Food Products and Standards of Identity
Got soy-based dairy alternative? In an ever-growing world of alternative products, this panel will delve into legal issues in naming plant-based products and the role of standards of identity.
Jessica Almy, Policy Director, The Good Food Institute
Katie Gates Calderon, Partner, Shook, Hardy & Bacon LLP
Moderated by Stuart M. Pape, Shareholder, Polsinelli PC
Thursday, September 14
Litigation Trends: The Latest on New and Undefined Label Claims
What’s next for healthy and natural? What new terms are taking their place on labels, and subsequently in litigation? This panel will dive into recent litigation and what to expect next for food and dietary supplements.
August T. Horvath, Partner, Kelley Drye & Warren LLP
Caroline W. Hudson, Senior Associate, Winston & Strawn LLP
Yvonne McKenzie, Partner, Pepper Hamilton LLP
Trademarks, Product Claims, and FDA Regulation
Product names can be more than an identifier – they can, and often do, make claims about a product’s attributes. Similarly, romance language, vignettes, and other material on packaging is often used to make or imply claims about a product’s attributes, which can make marketers the targets of class action lawsuits or enforcement activities from FDA and/or FTC. Product names and packaging vignettes need more than trademark and trade dress clearance – they also need regulatory review and risk assessment. This session will review recent litigation trends and provide practical guidance.
Anthony Anscombe, Partner, Sedgwick LLP
Philip G. Hampton II, Senior Counsel, Haynes and Boone LLP
Coffee and Networking Break
11:15 AM–12:15 PM
Food Fraud: The Role of Standards and the Litigation Implications
In an increasingly complex global food supply chain, the impact of economically motivated adulteration or “food fraud” can be significant. During this panel, speakers will address the role of standards in food quality assurance, current regulatory requirements related to food fraud mitigation, and the legal and practical implications of food fraud on the industry.
Paul Miller, President Emeritus, Australian Olive Association and Co-Founder, Extra Virgin Alliance
Christopher Van Gundy, Partner, Keller and Heckman LLP
Moderated by Alissa Jijon, Senior Counsel, Global Legal Affairs – Standards, U.S. Pharmacopeia
Inter-Agency Overlap and Jurisdictional Boundaries
FDA, USDA, and EPA, all have a hand in the regulation of food. During this session, you will hear about the regulatory interplay between these agencies, as well as from former agency officials who will provide insight on how to navigate working with a variety of agencies.
Keith Matthews, Of Counsel, Wiley Rein LLP
Jessica O’Connell, Special Counsel, Covington & Burling, LLP
Brian Ronholm, Senior Director of Regulatory Policy, Arent Fox LLP
Moderated by Riëtte van Laack, Director, Hyman, Phelps & McNamara, PC
General Counsel Roundtable
What keeps General Counsels up at night? Hear directly from industry counsels about their biggest concerns during this insightful conversation as they share what’s top of mind.
Amy E. Hancock, Executive Vice President and General Counsel, American Beverage Association
Meredith Olearchik, Vice President and Associate General Counsel – Intellectual Property, Marketing and Food Law, Campbell Soup Company
John M. Packman, Senior Counsel, Food Law and Advertising Substantiation, The Coca-Cola Company
Moderated by Mark Mansour, Partner, Mayer Brown LLP
Continuing Legal Education
Location and Overnight Accommodations
This event will be held in Washington, D.C.