Effective Review and Approval of Digital Promotional Tactics, 2nd Edition

By Dale Cooke

Details

Softbound | 236 pages

Print ISBN | 978-1-935065-85-2

Overview

 

Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets.  However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space.  This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.

 

Purchase

Member

$149

Non-Member

$179

Internet Explorer and Microsoft Edge are not supported by the checkout process.

Please use Chrome, Firefox, or Safari. If you are unable to use these browsers, please contact us at 202-371-1420 or [email protected] and we will assist you.

FAQs

Is there a student price?2024-01-04T17:29:48-05:00

Save 10% on a purchase of 5 or more copies, save 15% on a purchase of 20 or more copies and save 25% on a purchase of 50 or more copies.

Is there a discount rate for professors?2024-01-04T17:29:19-05:00

Save 10% on a purchase of 5 or more copies, save 15% on a purchase of 20 or more copies and save 25% on a purchase of 50 or more copies.

What is the rate for bookstores?2024-01-04T17:28:27-05:00

Save 10% on a purchase of 5 or more copies, save 15% on a purchase of 20 or more copies and save 25% on a purchase of 50 or more copies.

What is the discount rate for bulk purchases?2024-01-04T17:10:20-05:00

Save 10% on a purchase of 5 or more copies, save 15% on a purchase of 20 or more copies and save 25% on a purchase of 50 or more copies.

Please contact [email protected] for more information.

2024-02-09T13:41:53-05:00
Go to Top