Regulation of Drug Marketing: An Introduction

Review the scope of FDA authority of drug promotion and advertising. Define “label” and “labeling” and “false and “misleading”. Gain insight on FDA’s social media guidance, use of off-label information, and considerations for other government and state entities. Review the role of a corporate compliance program in managing the risks of marketing a drug.

Heidi Gertner, Partner, Hogan LovellsUS LLP

This session was recorded as part of FDLI's Virtual Introduction to Drug Law and Regulation Course in April 2021. 

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