An Introduction to Other Agencies and Considerations Involved in Medical Product Advertising and Promotion

Cover the other agencies and entities that govern and impact advertising and promotion of medical products.

  • Federal Trade Commission (FTC) Authority
  • National Advertising Division (NAD)
  • Interactions with SEC
  • Lanham Act
  • False Claims Act, Qui tam Actions, and Anti-Kickback Statute
  • State Actions and Consumer Class Actions
  • PhRMA Code on Interactions with Healthcare Professionals
  • AdvaMed Code of Ethics

Michael Francis Smith, Managing Member, Michael F. Smith Law, PLLC

This session was recorded as part of FDLI’s Virtual Introduction to Advertising and Promotion for Medical Products Course in October 2020. 

 

 

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