Master the essentials of advertising and promotion law and regulation for medical products, including the roles of multiple FDA offices and other agencies. This half-day course provides a foundation for understanding the topics that will be discussed at a more advanced-level during the Advertising and Promotion Conference.

Highlighted Topics:

  • Key Principles and Definitions;
  • FDA’s Office of Prescription Drug Promotion (OPDP);
  • Other Regulatory Authorities and Considerations;
  • The Use of Internet and Social Media for Product Marketing;
  • Off-label Communications;
  • Anti-kickback Statute, False Claims Act, Product Liability, and the Lanham Act.

Case studies, hypotheticals, and ample time for Q&A will be provided.

Who Should Attend

  • New legal and regulatory professionals
  • Seasoned practitioners new to the topic or wanting a refresher

FDLI thanks 
for hosting.

Register By June 28 and SAVE!

Industry & Firms

  • +$100 for nonmembers
  • +$100 after 6/28/2017
  • +$100 after 8/17/2017


  • +$100 for nonmembers
  • +$100 after 6/28/2017
  • +$100 after 8/17/2017


  • +$100 for nonmembers
  • +$100 after 6/28/2017
  • +$100 after 8/17/2017


  • +$100 for nonmembers
  • +$100 after 6/28/2017
  • +$100 after 8/17/2017


  • +$100 for nonmembers
  • +for full-time students
  • +must provide transcripts

Build On Your Knowledge

Add the two-day Advertising and Promotion Conference to your course registration to gain a more advanced understanding of these complex topics and save $100 on the combined registration fees.


Preliminary Agenda will be Announced in June

Monday, September 25

1:00-5:00 PM 

5:30-7:00 PM 
Out-of-Towners Reception
hosted by Latham & Watkins LLP

Tuesday, September 26 –
Wednesday, September 27

Advertising and Promotion Conference
Add this two day conference to your registration and save $100 on the combined registration fees.

Planning Committee

Katlin Backfield, Backfield PPLC
Paul Gadiock, Senior Attorney, Arent Fox LLP
Anne V. Maher, Partner, Kleinfeld, Kaplan & Becker, LLP

Continuing Legal Education

FDLI applies for CLE credits in Ohio, Pennsylvania, and Virginia. These CLE approvals may also be honored by other states; please check with your bar association for guidance. The CLE credits will be posted as they are granted and you can request to be notified when approval is received.

Location and Overnight Accommodations

Conference Location

Latham & Watkins LLP
555 11th Street, NW
Washington, DC 20004

Overnight Accommodations

Rooms are available at a discounted rate of $319 a night through August 31 at the Renaissance Downtown Hotel. Online registration is required to qualify for the discounted rate.

Renaissance Downtown Hotel
999 Ninth St NW
Washington, DC 20001

Reserve Your Room

Business attire is recommended and some meeting rooms may have cooler temperatures.

Please contact the Conference Department with any accessibility requirements or dietary restrictions, or for other questions.

Driving, Parking, and Public Transportation

Renaissance Downtown Hotel is a short walk from Metro Center and Gallery Place/Chinatown metro stations. Onsite parking fee is $35 a day, valet parking is $45. Parking garages are also available nearby.