With increased litigation and regulatory enforcement on the mind of food and beverage stakeholders, understanding the current and emerging parameters for marketing and advertising campaigns is essential. Recently, there has been a flurry of significant cases and regulatory actions in food advertising and litigation, including Lanham Act competitor suits and self-regulatory challenges, consumer class actions, FTC enforcement actions, and FDA warning letters. These cases, many still ongoing, have had far-reaching implications for all food product advertisers.
FDLI’s Food Advertising: Claims, Litigation and Strategies conference will address these issues:
- Genetically modified food labeling and disclosure;
- Key cases and settlements in 2013 and a look ahead to 2014;
- Current FDA and FTC priorities; and
- Strategies for dealing with, and avoiding, litigation issues.
In cooperation with the New York State Bar Association