In contrast to the US requirements, manufacturers marketing products in the European Union (EU) must prove most nutrition and health claims before making such representations in the market. The EU is attempting to harmonize these rules for all member nations,
including nutrition claims, such as "low fat" and "high fiber", or
health claims, such as "reducing blood cholesterol". As of December 2012, more than 200 health claims have been approved. However, it is challenging to determine exactly which nutrition and health claims need to be submitted and the basis for approval.
This webinar will provide an overview of the regulations, how they’re operating in practice in the EU, as well as their impact on industry. In addition, attendees will learn about recent developments involving nutrition and health claims in the US and what to expect in the future. Experts from the EU and the US will compare and contrast how health claims are regulated in the two jurisdictions. Attendees will also gain a greater understanding of the scientific requirements for approval to put into better perspective expectations for health claim substantiation in both markets.