General Information


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$199 Members
$299 Non-Members


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Conference Proceedings Sponsors 

General Session: “Comparative Effectiveness: Communicating Research Results to Make a Difference” 

 

General Session: "Updates on FDA Guidances"

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Networking Reception Sponsor

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Exhibitor



  Advertising and Promotion Conference

  October 1-2, 2012 

  Capital Hilton Hotel | Washington, DC


 

Program Description

For regulatory, legal, and marketing departments of medical product companies, complying with the advertising and promotion requirements of Food and Drug Administration (FDA) regulations and voluntary private sector codes has never been so complex. New policies and guidances are being instituted, the number of enforcement actions and criminal investigations are increasing, groundbreaking court cases are being decided, and new methods of promotion are being introduced.

FDLI’s annual Advertising & Promotion conference brings together regulated industry and the regulators responsible for overseeing the advertising and promotion of prescription drugs, medical devices, biologics, and animal drugs. Representatives from FDA’s four medical product-related centers (CBER, CDER, CDRH, and CVM), the U.S. Department of Health and Human Services Office of the Inspector General, and the U.S. Department of Justice will provide you and your interdisciplinary promotional review team with the latest information on policy and enforcement activities, an update on the much anticipated social media guidance, and recommendations for approaching “gray areas” of advertising and promotion. Industry experts will discuss best practices in building an interdisciplinary promotional review team, dissect recent court decisions and their implications, and explore international issues. This meeting will give you a clear understanding of how to conduct advertising and promotion activities in this highly regulated environment.

Audience: 

Drugs, Medical Device, Diagnostic, Biologics, and Veterinary Medicine 


Course Level:

Intermediate and Advanced


Who Should Attend?

This conference is attended by experienced professionals in the fields of regulatory, legal, public relations, marketing and management who work in the the pharmaceutical, medical device, diagnostic, biologics and veterinary medicine industries. 

The conference is also beneficial for consultants in the areas of advertising, public relations, law and marketing communications.